DigiFast Module 1

Module No. 1 "Introduction to Digital Marketing" provides a foundational understanding of digital marketing, exploring its principles, objectives, and ethical considerations. Participants will learn how to set clear marketing goals, assess the impact of digital strategies, and navigate ethical challenges, particularly in Roma-related digital spaces. The course also highlights the role of Roma networks in digital marketing, offering insights into collaboration and community engagement.

Course content

6 lectures

  • 1.1. Introducere în Marketing-ul Digital / Understanding Digital Marketing
  • 1.2. Setarea de obiective / Setting Goals and Objectives
  • 1.3. Etica în marketing-ul digital I / Ethics in Digital Marketing I
  • 1.4. Etica în spațiul virtual cu privire la romi II / Ethics in the Roma field II
  • 1.5. Impactul Marketing-ului Digital / Impact of Digital Marketing
  • 1.6. Rețele de organizații rome / Roma Networks