DigiFast Module 5

Module No. 5 "Email Marketing" provides essential knowledge and skills for effectively utilizing email marketing as a powerful tool for digital communication and promotion. Participants will learn how to develop an email marketing strategy, create effective and engaging email campaigns, analyze performance metrics, and apply advanced segmentation and automation techniques. The module also covers the legal and ethical aspects of email marketing, ensuring compliance with relevant regulations and best practices. This module equips learners with practical tools to successfully manage email campaigns and build long-term relationships with their audience.

Course content

6 lectures

  • 5.1. Uvod u marketing putem elektronske pošte / Introduction to e-mail marketing
  • 5.2. Razvoj strategije za e-mail marketing / Developing an e-mail marketing strategy
  • 5.3. Marketing putem elektronske pošte / E-mail marketing
  • 5.4. Alati za praćenje e-mail marketinga / Tools for e-mail marketing monitoring
  • 5.5. Napredne tehnike analize podataka / Advanced data analysis techniques
  • 5.6. Etički aspekti e-mail marketinga / Ethical aspects of e-mail marketing